Nicotine pouches are available to buy in the following places:
- Many small convenience stores
- Walmart (albeit at a very limited range)
- Online stores.
My favorite place to buy nicotine pouches — and my recommendation to you — is online at Nicokick.com (see my Nicokick review) as with Nicokick you have a much wider range available to you than any brick-and-mortar store, they’re super fast to ship and answer any support queries, and you will get very good prices (probably the same as the average convenience store, or even better since Nicokick often runs promotions).
Nicokick (nicokick.com) is my favorite place to buy nicotine pouches, and I always recommend people go with them if it’s their first time trying nicotine pouches. Here’s why:
- Ships to 25+ countries
- Over 160,000 customers
- Sells close to 1 million cans per month
- Stocks my favorite 3 nicotine pouches (on!, Zyn and Frē)
- Low prices and frequent discounts
- Fast support and shipping
At the time of writing, Nicokick has ~300 reviews on Trustpilot with the vast majority (over 80%) being 5 star. That matches my experience pretty well.
Some places say you need to be 18, while others say you need to be 21+. Lets have a look at the terms and conditions of the biggest online suppliers of nicotine pouches:
Zyn.com: “To place an order, you may either need to provide evidence of your age or confirm that you are above 18” (source)
Nicokick.com: “People under the age of 21 are not permitted to place orders” (source)
Northerner.com: “People under the age of 21 are not permitted to place orders” (source)
Note that the Tobacco 21 legislation (requiring anyone purchasing any tobacco product to be 21 and older) couldn’t apply to nicotine pouches, since they contain no tobacco. I wasn’t able to find a definitive source for any kind of legislation pertaining to nicotine pouches specifically. However, my guess would be that you should be 21 to purchase nicotine pouches.
While nicotine pouches are still quite new, there’s no shortage of different brands and flavors. On our reviews page, we’ve already reviewed a number of nicotine pouches including on!, Zyn and Velo, as well as many smaller brands. I thought many of them were sub-par, but of all the brands we’ve written about, there are certainly at least a couple that we can feel comfortable recommending. On this page I’ll summarize what I think the best nicotine pouches are for most people.
My top 3 nicotine pouches
On! (yes, that’s how you write it) is my favorite all-round nicotine pouch brand, and also one of the largest. They have a very wide range of flavors and strengths, and if you’re trying nicotine pouches for the first time, you should definitely be able to find a product in their line-up that’ll be suitable for you.
See our complete on! review
Like on!, this is one of the biggest brands and a pioneer in the nicotine pouch market. They’re based in Sweden and one of the best selling pouches. You can be confident you’re getting a quality product when you get these. However, be warned that they’re not for the faint of heart! Many people say that taking a Zyn pouch delivers nicotine much harder and faster than other brands with the equivalent nicotine content. So while I like Zyn, I advise only trying it once you’ve started with a low-strength, good all-round nicotine pouch (like on!) and now want something stronger.
See our complete Zyn review
Frē is an almost completely-unknown brand, but they’re just as good as on! and Zyn in my view. Like Zyn, though, they’re quite strong, coming in at 9mg and 12mg of nicotine content. You may be able to get Frē for cheaper than Zyn, and if so, it’s worth considering (otherwise, if you want a lighter nicotine pouch, you can skip it and get a low-strength on! pouch instead).
Nicotine pouches I don’t necessarily recommend
- Velo (also Lyft) — see my Velo review where I brought up some of the issues with this pouch including the lack of taste and hardness
- Dryft — see my Dryft review where I say it’s a decent product, but not the best because of its dryness
This varies greatly by brand and product, but the answer is nicotine pouches range in nicotine content from 2mg to 11mg per pouch. All brands offer pouches with different nicotine contents, and it’s up to you how much nicotine you want to have in your pouch. Here’s a few things I’d say on this matter:
- If your aim is to quit smoking, go with a relatively high amount of nicotine and gradually move on to lower-nicotine pouches until you’re off your nicotine dependence completely
- Nicotine amount isn’t the only factor in how strong a pouch tastes. As we’ve noted in many of our reviews, a 6mg pouch from Zyn (for example) will hit you much stronger than a 6mg pouch from Velo, which feels much weaker. How long it takes for the nicotine to be released is also a major factor
- If you’re not a smoker and trying nicotine pouches for the first time out of curiosity, definitely start with a pouch with a low nicotine content
As of 2020, Lyft is to be sold under Velo – see our Velo review for how good Velo is. In Sweden and Denmark, Velo was sold under the brand name of Lyft, but now the parent company of Velo/Lyft is preparing to consolidate these two brands so everything is sold as Velo (see this article: Velo replaces Lyft). You can consider Lyft and Velo to be the same thing now.
As mentioned in our Velo review, Velo is a big brand, but it doesn’t have a great reputation among nicotine pouch connoisseurs because of its toughness and lack of flavor. As there are plenty of different (and good) nicotine pouch brands these days, you shouldn’t waste time on sub-optimal ones, and therefore you may be better going with something else.
Dryft is made in Sweden and is available in the USA. Here’s what they look like:
Dryft comes in 2mg, 4mg or 7mg packages (pictured). The distinguishing features of these compared to other brands is that they are small and dry. So dry that you might feel like they are going to grate on your gums a little bit (though it should get more comfortable after a couple minutes and you have some of your saliva on them), and the 2mg pouches are smaller than any other brand you’ll probably ever see.
The flavor of Dryft should last about 30 minutes.
What flavors does Dryft come in?
- Black cherry
- Dragon Fruit
Is Dryft recommended?
Dryft is a decent product and something worth trying if you like experimenting with different nicotine pouches, but I wouldn’t consider them the best on the market considering their dryness.
Velo claims to be the #1 nicotine pouch in Scandinavia, and was founded by the R. J. Reynolds Vapor Company which started in 2012. Like Zyn, it originated in Sweden, but is now sold in many countries including the USA. Here’s what it looks like:
Velo tends to come in 4mg to 6mg packages, but two of its flavors have a lot more nicotine. These are the Ice Cool flavor with 10mg, and the Freeze flavor with 11mg. But the amount of nicotine in these pouches is not necessarily an indication of how powerful they are! Zyn, for example, has a 6mg package, but it’s vastly stronger and will hit you harder than a 6mg package of Velo. The consensus on Velo, in fact, is that it’s quite light, and people say they can’t even feel the 4mg one. It’s also often said that the flavor of Velo barely lasts, and the pouches are very hard.
What flavors does Velo come in?
- Ruby Berry
- Urban Vibe
- Polar Mint
- Tropic Breeze
- Ice Cool
Is Velo recommended?
Velo is a reputable brand, but it doesn’t have a great reputation overall for these reasons (as listed above):
- Very little taste, and you may feel like the nicotine is not reaching you
- Very hard
- Reported to not last long (possibly only around 15 minutes)
Therefore, you can try Velo if it’s what’s most convenient for you to get, but if you have access to other brands, you’ll probably be able to get something better.
Zyn is a Swedish-based brand under the umbrella of the company Swedish Match, a large snus company founded way back in 1915. Zyn was one of the pioneers of the nicotine pouch market, and with the backing of Swedish Match, is one of the most successful and widely known brands of nicotine pouches. I also really like their mission and belief that cigarettes are toxic, and there should be better ways of enjoying nicotine without smoking.
Here’s what Zyn looks like (picturing their cool mint flavor):
The 6mg package of Zyn (picture above) is strong, so be warned that if you’re a light smoker or coming from snus, you may find it overpowering because it gets into your bloodstream so quickly. There are many people who are used to taking 8mg nicotine doses of snus with no problem, but who were surprised to find that taking a 6mg Zyn knocked them off their feet (figuratively speaking).
So, know that the distinguishing feature of Zyn is that it hits hard and fast. Zyn is also available in 3mg pouches, but even these can hit you hard.
There are 15 nicotine pouches in each package of Zyn, as shown.
- Cool Mint (basically just methanol – avoid)
The first 3 flavors here (spearmint, peppermint and wintergreen) are all mint flavors and it’s up to personal preference which one you get. Citrus is probably the safest option if it’s your first time. The coffee is alright, but doesn’t taste all that much like real coffee.
Can I recommend Zyn?
I recommend Zyn to people who want a hard hit of nicotine and aren’t new to smoking, vaping and related activities. Not advised for to try for your very first nicotine pouch, but give it a shot if you’ve tried other brands and want something to give you more of a rush.
Where to buy Zyn
Zyn is available on Nicokick and BnB Tobacco. I recommend buying from Nicokick.
Nicotine pouches and snus are very similar, with the only difference being that nicotine pouches do not contain any tobacco. Snus does.